Graphic Designer and Managing Director, Gottschalk+Ash Int’l
Sascha Lötscher is a graphic designer and managing director of Gottschalk+Ash Int’l. He represents the firm’s second generation and is mainly working in the fields of branding and way finding. Over the past five decades, Gottschalk+Ash Int’l has played a leading role in taking Swiss Design out to the wider world. Its key characteristics: honesty, sustainability, masterful craftsmanship, deep and dimensional visual literacy. Sascha works with the conviction that strategic communication is first perceived by the eye, that successful solutions are surprisingly simple, that they are always compelling mentally and visually, and that they are rendered at a human scale.