Born and raised in Lugano, Francesca pursued studies in Business at Bocconi University in Milan. With the heart of a globetrotter, she completed several exchange programs at LSE, Harvard and New York University. After a gap year traveling across Asia, she started a career in strategic consulting. She then moved into the Medical Industry as a European Marketing Manager based in Germany and since 2007 she is a Principal at Executive Insight, a boutique consulting company focused on life science based in Zurich. In her current role, she is responsible for accounts such as Roche, Merck and Shire for which she organizes, among other things, international Advisory Boards with multiple stakeholders. She feels a real mission to break all access barriers to innovative and life-changing drugs and she regularly speaks at international congresses on the topic of Market Access of Personalized Medicine. Married with 2 daughters, in her personal life she enjoys readings on pedagogy, education and communication, especially how to deliver a message and create compelling stories. For this reason, she is a passionate listener of TED Talks, which she enjoys during her weekly hike in the hills around her home in Montagnola.