Patrizia Pfenninger & Pasquale Diaferia
Creative and art projects / Creative chairman
The Power of Ideas is what shapes our cultures and helps us to improve as humans. Patrizia and Pasquale are seduced by this basic belief every day and it pushes them to develop and share their experience as much as possible. Having already had a good experience with a TEDxTalk, what Patrizia and Pasquale want to do in Lugano is not just another theoretical speech. Instead, they wish to offer the audience a couple of ideas that can change the world.
ORIGINAL, GLOBAL, AMBITIOUS AND ALREADY STRUCTURED IDEAS: if your judgment will be positive, they may share them all immediately and turn them into action.
She “combines the rigor of the sciences with the ability to create new worlds” (as said by a Swiss journalist).
He is “a pioneer of the Internet Generation” (as described by a Panorama journalist).
Together they produced many successful communication campaigns, won the
Borsellino Prize with Klaus Davi and launched #leideesipagano (ideastobepaid), a social action to defend and promote the culture of the project.