Pamela Adams

Professor at Franklin University Switzerland & Researcher

Pamela Adams is a full-time academic with a PhD from Yale University. But her passion for research at the crossroads of marketing and innovation draws on her background as a manager and management consultant for companies in a wide range of industries in Europe and the United States. She is the former Director of the MBA program at Bocconi University, a member of the Board of Illycaffè, a consultant at Ambrosetti in Milan, and part of the founding team of two internet startups in Paris and Milan. This gives her a unique perspective on entrepreneurship and the potential value of customer and end-user experience with the products they use. She believes that we can unleash the potential of user know-how in the many different contexts in which we live and work. She is currently a Professor of Management at Franklin University Switzerland.