User Experience Architect
I design with a mission: creating a world where people live experiences that are beyond their expectations.
Luca is an experience architect who always wants to push the discipline forward. I experiment, think and put my ideas to trial. In over 10 years of work and teaching experience, he has developed some new and innovative ideas in experience design that we believe are worth spreading.
At Sketchin, the design company he founded and now leads, Luca is always trying to apply his own approach to experiential design to the company’s projects. Sketchin’s goal is to understand, design, and make possible user and consumer experiences that go beyond people’s expectations by means of the newest technology. It started out from an idea of Luca Mascaro’s in 2006 and it has been offering our user experience design services and strategic consultancy all over the world ever since.