We wish to talk about how a tailor-made approach to life has become a basic building block of modern reality due to new emerging technologies and the desire for a better life experience. From technology, entertainment, and design to science, business and global issue, the universality and breadth of the theme allows also reflecting other sides, including the ethical aspects and the implications of mass personalization on the individual and on society.


Palazzo dei Congressi


How to reach the venue:

We recommend that you use public transportation to the event. The closest bus stop to the centre is Lugano Palazzo dei Congressi, or Lugano Centro (5min walk). From Lugano railway station, take bus number 2 or take the new funicular to Lugano Centro or do a beautiful 15min walk through the “Salita della cattedrale”.

Lugano Public parking are available around the venue but not included in the ticket price (check the parking prices).

There is a Park & Ride Resega parking lot or Park & Ride Fornaci, more information on the Park & Ride Lugano website.


September 28, 2019

11:00 Participant Registration (lunch not included)
13:00 First session
14:00 Break
15:00 Second session
16:00 Break
17:00 Third session
19:00 End
The program may be subject to change